Pay Per Click for Beginners: Your Guide to Effective Online Advertising

"Pay per click" (PPC) refers to a form of online advertising where you only pay when someone clicks on your ad, essentially "buying" website visits by placing ads on search engine results pages (SERPs) or other websites, and only being charged when a user actively clicks on your ad to reach your site; it's a popular marketing strategy where you can target specific audiences and keywords to reach potential customers effectively.